National Student Advertising Competition (NSAC) Campaigns
These campaigns were created in collaboration with the advertising team of Lee University. The process of campaign development for each company took two semesters. The first semester was spent conducting research on the company, brand, marketing, and consumer through taste tests, surveys, and focus groups. The second semester we created a marketing strategy based on the research collected and according to the client's goals.
Through out the entire process I was involved with research, creating survey questions, and organizing focus groups. I also supervised the creative process as the visual creative lead, creating animations (like the Snapchat filter), product design, and video, radio, and print advertisements.
Tai Pei Campaign 2016
Ocean Spray Campaign for the National Student Advertising Competition 2017
